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Manpower and Nebraska Workforce Development: Maximizing Services to Employers and Job Seekers

Manpower and the U.S. Department of Labor formed a national business partnership in April 2003. The purpose of this collaboration is to build and enhance local, state, and national relationships between workforce professionals from both organizations for the benefit of America's employers and workers. More than 130 meetings were held across the nation to introduce the Manpower and Public Workforce System partners at the local level.  Out of the Nebraska meeting came the understanding that both organizations share a common commitment to providing comprehensive staffing solutions to employers and placing unemployed and underemployed individuals into meaningful employment. With that commitment in mind, Manpower and Nebraska Workforce Development brought together their considerable resources in establishing a constructive dialogue with employers in the community.

Challenge: Employers have been challenged in meeting their workforce needs by a fragmented system of offerings and this public-private partnership promised a "single-source" solution. Traditionally, candidate referrals and training suppliers may come from numerous sources: staffing companies, government agencies, the Public Workforce System's One-Stop Career Centers, community-based organizations and colleges. This creates a disjointed, time-consuming and inefficient approach to fulfilling employer job qualifications and requirements.

Solution: The Nebraska Workforce Development and Manpower team concentrated its efforts on introducing the partnership by creating a joint presentation for area employers. The synergy of Manpower's comprehensive staffing services and Nebraska Workforce Development's employment resources combine to provide a pipeline of qualified workers for the specific requirements of employers, eliminating the need for multiple sources. Targeting high-profile, large businesses in the Omaha area, a major hub for the contact center industry, Nebraska Workforce Development and Manpower were able to effectively communicate solutions that appealed to employers' short- and long-term hiring challenges. These cost-effective and time-saving processes include a range of services including referrals, pre-screening, interviewing, assessing, training and placing of candidates.

Results: One employer, Cabela's, a worldwide provider of hunting, fishing and outdoor gear based in Sidney, Nebraska, was particularly impressed with the unified approach presented by the team. Of most interest to Cabela's was the team's ability to meet the company's own staffing challenges as well as contribute to the community in terms of potential jobs and economic development. Because of this, Cabela's recently awarded a contract to Manpower and Nebraska Workforce Development to handle recruitment, hiring and payrolling of several hundred contact center agents for their Lincoln facility, with the potential to serve all five contact centers that Cabela's maintains in the state. Using the Public Workforce System's recruitment site, JobLink, to post openings and Manpower's NetSelect tool for web pre-screening, the delivery of recruitment cost savings and high-quality candidates was ensured. In addition, Cabela's has extended its recruitment reach by engaging Manpower's Professional Division for technical and degreed positions.

As part of the knowledge and expertise sharing that the partnership brings to employers, Manpower and Nebraska Workforce Development also co-sponsored workshops on topics such as labor law and ergonomics. As a result of a call center workshop, a local employer association was formed that brings together HR Managers, Nebraska Workforce Development officials and Manpower representatives to discuss call center issues and share best practices.

Benefits to Employers: Leveraging the resources of the Public Workforce System and Manpower, employers are presented with a "single-source" solution to meet the demand for work-ready, qualified job candidates. Companies are informed on how a public-private partnership can accommodate all aspects of the employment process, from recruitment to hiring to ongoing skills upgrading.

Benefits to the Public Workforce System: The alliance between the Public Workforce System and Manpower is positioned as a major resource for employers looking for a reliable source of qualified job candidates. Through knowledge-sharing on employment and labor market issues, the partnership also benefits the Public Workforce System by increasing capacity for providing services.

Benefits to the Community: Unemployed and underemployed individuals are able to obtain meaningful employment, career mobility and financial independence through the pathway provided by the Public Workforce System and Manpower. This also creates opportunities for better utilization of available community resources.

For more information on this public-private partnership, please contact Debbie Roy -- Manpower Workforce Development Group at 414-906-6198 or at debbie.roy@na.manpower.com

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